Most commercial sausages in Malaysia are packed with fillers and starches. We’re changing the game with Malaysia’s first 97% meat content sausage. Here is why it matters for your health and your waistline.
Let’s be honest— Malaysians love sausages. Whether it’s a quick breakfast side, tossed into a kid’s lunchbox, or grilled for a weekend BBQ, they are a staple convenience food.
But for health-conscious folks, parents, and those on Keto diets, the standard supermarket sausage has become a "guilty pleasure." Why? Because deep down, we know that most processed meats are barely meat at all.
At Lily’s Homemade, we believe you shouldn't have to choose between convenience and real food. That’s why we created Malaysia’s first 97% Meat Content Sausage.
But what does that actually mean, and what is in the other sausages out there? Let’s look at the truth about fillers.
The "Secret" Ingredients in Commercial Sausages
If you grab a standard pack of frankfurters off a supermarket shelf and read the back, you might be shocked. Often, the actual meat content is only between 50% to 65%.
So, what makes up the rest of the sausage?
1. The Fillers (Starches & Flours)To bulk up the product and lower costs, manufacturers load sausages with cheap carbs. This usually means wheat flour, corn starch, tapioca starch.
The Problem: These fillers spike your blood sugar, offer almost no nutritional value, and make the sausage absolutely "forbidden" for anyone on a Keto or low-carb diet.
2. The Water WeightA massive percentage of commercial sausage is simply added water, bound together by those starchy fillers so it doesn't leak out. You are essentially paying meat prices for expensive water.
3. The "Nasties" (Nitrates & Artificial Preservatives)To give sausages that unnatural bright pink color and make them last for months on a shelf, they are treated with nitrates and nitrites. Many health-conscious parents actively try to avoid these additives in their children's diets.
The Lily’s Difference: 97% Meat, 100% Real
We decided to do things differently. We wanted to make a sausage that a chef would be proud to serve, and a nutritionist would be happy to eat.
When we say 97% Meat Content, we mean it. We use premium cuts of real meat—not leftover scraps or "mechanically separated" sludge.
What about the other 3%?That’s the flavor! The remaining 3% consists of real, natural ingredients you can actually find in your own kitchen: sea salt, cracked black pepper, fresh garlic, herbs, and natural spices.
That’s it. No hidden E-numbers, no unpronounceable chemicals, and absolutely no starchy fillers.
The Side-by-Side Comparison
Still wondering if it makes a difference? Here is a quick breakdown of why Lily’s Homemade is the superior choice for your family.
| Feature | Typical Supermarket Sausage | Lily’s Homemade Artisan Sausage |
| Meat Content | 50% - 65% (often poor quality) | 97% Premium Cuts |
| Carbohydrate Content | High (Loaded with flour/starch) | Very Low (Keto-Friendly) |
| Binders/Fillers | Soy, Corn, Wheat, Tapioca | None |
| Preservatives | Nitrates & Nitrites | Nitrate-Free |
| Best For... | Cheap, long shelf life | Health, Taste, Keto & Kids |
Why Choose Real?
Switching to a 97% meat sausage isn't just about being fancy; it’s about fueling your body correctly.
For the Keto crowd: You finally have a high-protein, high-fat, near-zero carb convenience food that won't kick you out of ketosis.
For Parents: You can give your kids a quick meal they love, knowing they are getting quality protein for growth, not just empty starchy calories and artificial additives.
It’s time to stop eating fillers and start eating real food.
